Social networking sites for Lawyers
By Brendon Buthello
The problem with networking sites for lawyers: they limit their membership to lawyers as lawyers are their only members. These restricted sites then sometimes become like the proverbial parties to which no one come.
As I looked at these lawyers-only sites, I was bewildered to find so less networking within them. Whether the social sites are online or offline, they are bound to have communities, according to mutual interests of its members. Social networking always carries the expectation of mutual benefit for all. When a networking site is open only to lawyers of all domains, then there should be efforts made to justify the site’s status as a lawyer’s site with legal jargon thrown in!
Those lawyer sites which are just profiling are not facing much problem though. Here, the lawyers and their law firms appear in their best garb ever and put in some heady status messages to pull in the crowd.
If the success of a new site is tied to its support for a community of interest, then there is one site called PivotalDiscovery.com. The target audience is a subset of the legal community who specialize in e-discovery and litigation professionals. The other groups of sites are especially for lawyers within a single state. The Minnesota State Bar Association is piloting a site for lawyers in its state called MyPractice. For professional networking with an international audience, there is Lawyrs.net. Launched in September 2007, its membership is truly international and boasts of members from over 100 countries. God, how did it do it so soon?
Social networking has its advantages. But it is important for lawyers to put themselves in their best light as it might reflect upon who you are. Be a little diplomatic where necessary. Additionally, do not venture into sites which are just startups but professional sites which are constantly monitored and maintained with relevant info about your field.
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